“Marketing Warfare & Soccer” in Open IPE

Open IPE (Bussiness Practice Institute) has published my article on the Marketing Warfare and its recent use in the soccer world by F.C. Barcelona. In this text I explain the development of the Barcelona’s strategy through Marketing Warfare, and finally the possible counterattack by its enemy, Real Madrid C.F.

MA project: final presentation

I have finally finished my MA in International Trade Management. We defended our project well, brilliantlly. My group worked very hard during months, especially the last weeks. Although we had written the most part of the project two months ago, we had to take care of the details and improve on the draft we had …

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